INTERVIEW
Fashion's most
fabulous feminist
Dont meet your heroes, they say. Nonsense!I would have loved to meet
Maria Grazia Chiuri, first female creative director at the House of Dior, whose energy, attitude and astute
evolution of a storied house has long intrigued me. An online interview was the next best thing ...
INTERVIEW BY SARAH MC DONNELL
I
@MARIAGRAZIACHIURI
feel good in my own skin. Im at peace with my body and my style is defined by the idea of a work uniform: jeans and a T-shirt. Maybe
those are the things that make me somehow cool although I cant say that without laughing. Maria Grazia Chiuri herself is, she says,
obsessed with uniforms. Because a uniform is something that helps you live your life.
From the tips of her platinum blonde bob to the toes of her platform sneakers, her fingers crammed with chunky rings, a Dior Camp
satchel bag slung across her body, Chiuri, 57, is cool. She always looks ready for work. Its that huge sense of purpose she exudes that
makes her appear at once engaged and energetic, not rarefied but real, relatable.
Creative director of womens Haute Couture, Ready To Wear and accessories collections for the House of Dior since July 2016, she is in her
office in Paris. From her window, she says, she can see Paris and the sky and by her side is her daughter and muse Rachele Regini, and her
design team. Rachele has a very personal view on young women and the challenges of modern life. Its interesting to take this
journey with her at my side. I listen to her because she is the new generation, and because she doesnt say anything to please me.
I need her real, honest opinion. It is impossible to work in fashion now if you dont try to understand the new world.
The first woman to hold the creative reins at Dior since its foundation 70 years before, when she took up the position in 2016,
Chiuri encouraged strong sorority at the house. Sisterhood is something thats part of my own background, and something I
immediately brought into my work for Dior. It could not have been any other way. I needed to emphasise and reassert sisterhood
and the community of women that supports and defines me. My mothers generation fought for equal opportunities, and I was
a beneficiary, but I took it for granted. As if once you get them, you no longer need to talk about them. I was lucky, first with my
family, and then working with five women at Fendi.
Born in Rome in 1964, Chiuri was inspired by her mother, a dressmaker, and knew from an early age that she wanted to pursue
a career in fashion. She studied at Istituto Europeo di Design in Rome where she trained in the technical side of fashion design
while exploring the cultural and artistic heritage of the Italian capital. Art history and cinema have always informed her work,
notably during a decade at Fendi, where she designed handbags, including the iconic Fendi baguette. She We Should All Be Feminists
left Fendi in 1999 to join Valentino as head of accessories, before becoming joint creative director with T-shirt from Maria Grazia
Chiuris debut collection for
Pierpaolo Piccioli in 2008. In 2016, Dior was looking for someone with huge creative vision and they found Dior SS17.
it in the open, intelligent Chiuri who has an ability to cross-pollinate fashion with the worlds of art, music,
theatre, even sport (her SS17 collection inspired by the uniforms of fencing was widely acclaimed) and
imbue it with a knowledge and spirit of history, without ever becoming bogged down in nostalgia, or being too classic.
Chiuris first show for the house was SS17, and it caused a Dio(r)evolution. It was both an evolution fashionwise
from Christian Dior himself via Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons to
Chiuri herself and a revolution in terms of communicating a clear message about equal opportunities for women.
Via messages on T-shirts, from We should all be feminists to Sisterhood is powerful, she underlined the simple,
straightforward values central to feminism and ignited a new wave of activism among a young and fashionable audience.
She lost no time before taking the lead internally at Dior to encourage the values she expressed on the runway. I am not
interested in the old stereotypes, of what a feminist looks like or doesnt look like, she says. I dont think there is one
way to be a feminist. Feminism for me is about equal opportunities. If I am going to stand for something, I would like
to stand for this idea: that if you are a woman you can have these opportunities in life.
Women @Dior was launched in 2017 to coach thousands of young businesswomen, engineers and creatives, selected
from schools and universities in 25 countries, to acquire the self-confidence to shape professional careers. In 2019,
Chiuri was awarded the Chevalier de lOrdre National de la Legion dHonneur by Frances Secretary of State for Gender
Equality, Marlene Schiappa. I ask if she feels hopeful, and if progress has been made, in relation to gender equality. Its
never enough and there is always a little more to be done. That is the spirit I want to bring to the challenge, from inside
Maria Grazia Chiuri with her
daughter Rachele Regini.
the extraordinary House of Dior.
36 November 2021 THE GLOSS MAGAZINE
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INTERVIEW Fashion's most fabulous feminist Dont meet your heroes, they say. Nonsense!I would have loved to meet Maria Grazia Chiuri, first female creative director at the House of Dior, whose energy, attitude and astute evolution of a storied house has long intrigued me. An online interview was the
VICTOR VIRGILE INTERVIEW xxxxxx xxxxxxx Maria Grazia Chiuri walks the runway at the end of the Dior Haute Couture AW21 show in Paris, July 2021. I FEEL GOOD IN MY OWN SKIN. IM AT PEACE WITH MY BODY AND MY STYLE IS DEFINED BY THE IDEA OF A WORK UNIFORM: JEANS AND A T-SHIRT. THE GLOSS MAGAZINE N
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