TREND
PRODUCING
So, you hire all of the people to design the
costumes and create the sets?
No, thats what Zoë does.
But you are the one who comes up with the
initial premise and finds the money to make it?
No, thats also what Zoë does.
Ah, but you are the ...
Again, Zoë.
He was being entirely too modest, but hes
not totally wrong. In essence, the producer
initiates, supervises and manages the creation
Many of your favourite flicks and shows owe much to the talent and tenacity of
and production of the whole show. And sometimes,
Irish female producers. But what does a producer do, exactly? A lot, as it turns out.
she is even the person who holds the rights to the
Executive producer Zoë Rocha describes a day in her life, and we meet some of the
underlying property. She is the head of the entire
operation, even above the director in some cases.
Irish women working behind the scenes ...
As a producer, no two days are ever the same and
the work can vary hugely, depending on the scope,
scale and stage of the project development,
production, marketing or selling.
ne of the set PAs to my left is speaking
and simultaneously ensuring the director had
But if there is one unifying, unequivocal skill a
at a frenetic pace in absolute blind
everything they needed to achieve their vision was
producer needs to always have in the pocket of their
panic. Something about the parrot
just the tip of the iceberg.
North Face jacket, its the ability to multitask. And
going over its regulated working hours
You see, Im an executive producer. The CEO
lets be honest, thats something naturally ingrained
for the day, and its handler demanding
of a TV show or, as I like to call it, the Jack of all
in most women. Perhaps thats why there are so
it leaves set immediately, mid-take. I quickly assure her
trades and master of none. I have produced the
many strong female producers emerging in film and
that its all going to be fine. Ill speak to the director,
directorial debuts of Idris Elba and Matt Smith.
TV. From comedy to factual, from films to drama,
explain the situation and well work on a plan to help
Ive produced my own comedy show Borderline for
while the working environment still has its fair share
him shoot around it.
Netflix via my own production company, RubyRock
of dinosaurs kicking the ladder away, its becoming
I would normally be more focused on this aviary
Pictures. Ive hunted down and obtained the rights
more and more apparent that being female in the
crisis if it were not for one of our lead cast members
to adapt Donnie Darko into a returning drama series,
world of film and TV production is a strength.
having just stepped out of the hair and make-up truck
attached Jake Gyllenhaal and set it up at an American
The ability to be empathetic and collaborative,
with trepidation and orange-tinged hair. Do I really
network. Im currently producer/showrunner of a
warm yet firm has seen a plethora of Irish female
look ok? she whispers.
horror anthology shooting in Ireland in the spring
producers develop and produce internationally
I glance at her brassy mane thats been freshly
for the people who make The Walking Dead, and I
acclaimed work. From Martina Niland who won
bleached in an old jalopy of a caravan, in the middle
still dont really know exactly what a producer is
an Academy Award for
of a rain-soaked field in Romania, the night before her
supposed to do.
Once and a Golden Globe
big romantic close-up. Without missing a beat, I reply,
And nor, it would appear, do most
for Sing Street, to Ailish
Itll be fine.
people. Even my own mother at a
McElmeel of Deadpan
We walk to craft services. I order her an extra-hot
recent dinner, turning to my new
Pictures who consistently
chai latte to help alleviate the anxiety. I have all my
partner to make small talk about his
promotes edgy femalecast members preferred beverages catalogued in my
exciting glittering career as a director,
fronted shows like Women
mind for immediate recall in moments exactly like
as the following exchange illustrates:
on the Verge and Cant Cope,
these. Once shes seated calmly in the back of a car and
Wont Cope, its evident that
on route to her hotel, I hike back to my Winnebago,
there is a generation of
speak to the hair and make-up designer, the second
women making their mark.
assistant director (AD), the production manager, and
Many female producers
my assistant to find out exactly what went wrong and
have also established
to ensure that we have charmed the best hair salon in
their own companies to
all of Bucharest into opening at 6am the next day a
allow them develop and
Sunday to fix it. By the time her agent inevitably calls
produce projects within a
me to say his client is a tad upset, I can with absolute
supportive environment.
confidence say that everything is completely and
Rocha, outside her office,
Thats at the heart of why
utterly under control. Then I head back to set to deal
on set in Romania.
I set up RubyRock Pictures
with the escalating parrot situation which Ive been
to work from a female
listening to the entire time on my headset anyway.
perspective and to enable more female voices to be
Never work with animals they say. Or indeed attempt
heard. We need to champion each other.
to dye hair on location, it would seem.
Heres a snapshot of what a day in my life as a
That was just one typical hour on set for our
producer looked like this summer: 5am Alarm
upcoming series Flowers in the Attic: The Origin, a
goes off but Im already awake. Despite getting
prequel based on the 1979 gothic horror novel by VC
to sleep at 2am after a casting Zoom with about
Andrews, which I produced in Romania earlier this
20,000 pearly-teethed Angelinos, me blearyyear. Overseeing the ethical working environment for
eyed and shattered in a hoodie, Im out of bed
some highly paid and incredibly truculent parrots,
fast, thanks to a mix of nerves and adrenaline.
approving hair looks to send to an American studio
THE GOODS
O
60 November 2021 THE GLOSS MAGAZINE
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TREND PRODUCING So, you hire all of the people to design the costumes and create the sets? No, thats what Zoë does. But you are the one who comes up with the initial premise and finds the money to make it? No, thats also what Zoë does. Ah, but you are the ... Again, Zoë. He was being entirely too
TREND BEING FEMALE IN THE WORLD OF FILM AND TV PRODUCTION IS A STRENGTH. Rocha, far right, with Kate Mulgrew and Jemima Rooper, celebrating the wrap of Flowers In The Attic: The Origin. being a woman in this industry. I make sure all my company emails are replied to while intermittently running t
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THIS GLOSSY LIFE Sex, scandal and fabulous clothes were all part of the appeal of Halston, a recent Netflix miniseries on the life of designer Roy Halston Frowick starring Ewan McGregor in the title role. Costume Drama The interrelationship between fashion and film makes for compulsive viewing sa
THIS GLOSSY LIFE . lfe in Belfast Caitríona Ba Balfe w ith Jam ie Dornan in Belfa st. FILM GLOSSIP Breaking Out, winner of the George Morrison Feature Documentary Award at the 2021 Irish Film & Television Academy Awards and Best Irish Documentary at the Galway Film Fleadh 2019, will be release
THIS GLOSSY LIFE Passing stars Ruth Negga and Alexander Skarsgard. l Hayley Atwel in Brideshead Revisited. Chloe Sevigny in Love and Friendship. Anne H athawa y in Becom ing Jan e. EIMER Nĺ MHAOLDOMHNAIGH Knowing how to deal with people on set, especially actors and directors is an important sk
THIS GLOSSY LIFE Inis Méain profiled actors Patrick Dempsey and Marty Rea in recent knitwear campaigns photographed by Matthew Thompson; www.inismeain.ie. FILM GLOSSIP If youre unfamiliar with Foundation, the sci-fi series and Apple TV production based on Isaac Asimovs seven books of the same name
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