SOCIAL LIFE
THEN
e
n
NOW
&
Little has changed
in Ireland over the
last two decades,
not our obsession
with property,
not the traffic and
certainly not climate
lethargy, writes
Trevor White
In July 2006, then Taoiseach Bertie Ahern said the boom times are getting even
more boomer. At the time, Grafton Street was one of the worlds most expensive
shopping streets. Some retailers were paying an annual
rent of over €1 million. Young Dubliners thought Ugg
boots were the height of fashion, if you didnt have a
fake tan, you were on the way to get one, and if you
were on the N11, you were stuck in traffic.
Some things never change.
That September, THE GLOSS was launched by
sisters Jane and Sarah McDonnell. It was a bold move
by two publishing executives who had cut their teeth
working, as I did, for Kevin Kelly, the most dynamic
magazine publisher of his generation. Their timing was
not fortuitous.
In 2008, there were 1,200 helicopter landings at
the Punchestown Festival. In 2009, there were fewer
than 300. By 2010, no one could remember what a
helicopter looked like. But THE GLOSS survived the death of the Celtic Tiger,
and today the magazine is 20 years old. That is an extraordinary feat.
What are the changes that Dublin has witnessed over the last two decades? If I
were a more agreeable person, I would tell you that life in the city has changed a
great deal, from the demise of the Blackberry and the arrival of many Michelin
stars, to a larger footprint that includes Wicklow, Kildare and
Meath. Today you can eat anchovy toast and summon a taxi with
your phone. But what are the important differences between
now and then?
The smartphone may have turned us all into addicts. We
may have welcomed Britains Queen Elizabeth II and witnessed
the self-inflicted wound of Brexit. Leinster may have won four
European cups. Dublin may have won six All-Irelands on the
trot. But, in some respects, the city has changed little in the last
20 years.
Here in Dublin, the middle classes remain obsessed with
property, and the political establishment is strangely unmoved by the climate
crisis. There is, or should be, a political connection here, because property
owners and I include myself have the clout to put climate at the centre of
political debate. We have yet to do so.
In 2026, residential property prices are 26 per cent higher than they were at the
height of the boom. The years from 2022 to 2025 were the four warmest recorded
in Ireland. The crash did not shake our faith in growth; nor has the climate crisis.
At this stage, the governments lethargy on climate action looks like selfparody. We are talking about an emissions reduction of, at best, 25 per cent by
2030 against a target of 51 per cent. Meanwhile property ownership continues to
serve as the most common indicator of status in Ireland. Both of these failures
reflect a fallacy that rising asset values and greater consumption are indisputable
evidence of progress.
In Ireland, 68 per cent of households own their homes. They have a median net
wealth of €391,600, compared with €10,200 for renters. In other words, homeowners
have 38 times as much wealth as people who rent. If your children are struggling to
get out of the family home, and if they cant afford to buy anywhere near you, you
may not feel lucky, but you are compared to anyone who has yet
to get on the property ladder. Of course, if you are mortgage-free,
like 56 per cent of homeowners, then you have real options to enjoy
living in one of Europes most comfortable small cities.
Good fortune is welcome, but with it comes responsibility.
Cognitive dissonance, the discomfort produced when our values
contradict our actions, is a feature of late capitalism. Many of us
worry about the environment while benefiting from the carbon
economy that is driving its destruction. We are the frequent flyers
who claim to care about the planet.
Artists are adept at calling out the contradictions of the age. In
that regard, Ireland is currently a hotspot, from Sally Rooney to CMAT, whose
Euro-Country eviscerates Bertie Ahern and the men behind the property crash.
But we all have a role to play in making Ireland the best version of itself, and that
includes the media. Good magazines bring a culture to life on the page. The best
drag a nation into the future.
The privilege of time is only useful if we spend it wisely. The last 20 years have
seen some profound changes, but we are still heading towards climate chaos. We
have a chance to do something about it. That doesnt mean eschewing all luxuries
how dull the world would be without the odd slice of truffle brie but it does
mean admitting that our planet is on fire, and taking urgent action.
This magazine has spent 20 years defining a vision of the good life. The next 20
years will see if its readers have the voice to go with the look. Trevor White is a
writer and founder of the Little Museum of Dublin.
Good fortune
is welcome, but
with it comes
responsibility.
48 October 2026
THE IRISH TIMES OCTOBER 2026 20 years of thE GLOSS d e l l e e w B Je M www.th egloss.ie e d o h n r l r i e m o o st o tr s a e e r u
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